Moritz Grossmann receives Eve’s Watch Award

London: This year’s Eve’s Watch Award winners were celebrated at Morton’s Club on 2 November 2017.

TEFNUT Twist Classic wins in the “Best Innovation 2017” category

London: This year’s Eve’s Watch Award winners were celebrated at Morton’s Club on 2 November 2017. For the second time now, Eve’s Watch – the only watch magazine for women only – commended outstanding design, dedication, and pioneering achievements in the world of horology. The broadening feminine appeal of the scene is evidenced by a growing number of female watch buyers and collectors as well as by the many charismatic and talented women in prominent positions within the industry. Alongside the “Public Vote” award, more than 50 respected manufactures were rated in a total of 12 categories, including “Best Design”, “Best High Jewellery”, and “Best Newcomer”.

Moritz Grossmann won the Eve’s Watch Award in the “Best Innovation” category, for which Chanel, Fabergé, Hermès, Richard Mille, and Ressence were also nominated. The jury was impressed by the new strap winder of the TEFNUT Twist Classic. The unique mechanism makes it possible to wind the watch with just a few “twists” of the strap attachment at 6 o’clock. Grossmann’s watchmakers developed this solution, which is especially comfortable for smaller timepieces; it can also be operated with gloves or freshly applied nail polish. Moritz Grossmann CEO Christine Hutter is delighted: “Our philosophy of pure watchmaking artistry since 1854 has conquered the present and is now winning the hearts of women as well.

Excerpt from the jury’s accolade: “The TEFNUT Twist is a proper watch, beautifully executed movement and innovative take on a traditional manually wound watch. Timeless and well designed! … Genuinely new ideas in the world of watches are rare. However, this year Moritz Grossmann wowed Baselworld, and indeed us, with something really innovative – a watch that is wound by the strap via a cylindrical lug attached to its lower half, which goes into the case and winds the mainspring (though one of our esteemed judging panel has seen watches wound in a similar manner from the 19th century). … It’s an innovation that has a sense of fun but still serves a practical purpose and captured our panel’s imagination – we just had to award it the trophy.“

The Eve’s Watch Awards 2017 were organised with the support of Urb-it, an on-demand lifestyle shopping app. The jury composed of journalists, designers, influencers, purchasers, watchmakers and collectors, most of them women, recognises and represents the unique feminine facets of horology.

More about the TEFNUT Twist

More about Eve’s Watch Award