Behind the watch – TEFNUT Twist
Winding a watch with freshly painted fingernails? Imagine visiting an elegant gala or another special occasion with freshly manicured nails, wouldn’t it be useful to have something to help in winding a watch? Many women have been hoping for an alternative to the conventional crown winder for a long time. The team from Grossmann Uhren GmbH have come up with a way that allows women to easily wind up a watch with freshly painted fingernails or gloves. But first things first.
It all started with an in-house competition for ideas after management heard about a Moritz Grossmann customer being in a similar situation. A female colleague came up with the winning idea in the end. Her solution was to use the watch strap to operate the rotary mechanism of the TEFNUT Twist. This idea was put into action by the Moritz Grossmann designers. Just a few turns of the strap attached at the number 6 position in the watch case is all it takes to wind up the TEFNUT Twist fully. A robust alternative to the conventional crown winder, especially advantageous for smaller watches – and leaves beautiful fingernails intact.
The solution won the colleague an in-house prize and Moritz Grossmann the Eve’s Watch Award – a prestigious accolade from the leading watch magazine for women in the UK.